Clever kids' clothing site packs a virtual shopping trip into your mailbox

If you're a parent, you're likely to understand that taking your kids shopping for new clothes is a Herculean feat. Beyond the horrors of dragging sleepy, hungry, or otherwise uncooperative little ones around a cavernous shopping hub, there's the matter of the schlep to the mall — and that's not even taking the dressing room's particular challenges into account. Happily, a smart service called Wittlebee wants to make that painful routine a distant (bad) dream by shipping you the clothes you need for your growing kiddos on a monthly basis.

Sign up for Wittlebee, and for $39.99 a month, you can outfit your wee one with a handpicked selection that gets shipped straight to you. After filling out basic information about your child's age, size, and particular needs, you'll find a custom box of eight items by designer brands (from perennial parent-pleasers like Gap) on your doorstep each month. Unlike services like Plum, the clothes are new, so quality is never a concern. Every month the box's contents evolve based on the seasons and Wittlebee will even nudge you when it seems like your kiddo might be outgrowing their old sizing. 

We spoke with Wittlebee CEO Sean Percival about the new service, which launched its new site today. According to Percival the notion of ease is central to the company's model: "Shopping with a kid can actually be a nightmare. And if you have to put in another half hour or hour car ride, the likelihood of having a good shopping experience is slim to none."

Beyond that, Wittlebee is catching on among parents in areas with limited shopping access: "A lot of moms in rural areas just don't have a lot of choice. They have a local Walmart...but don't have a lot of the great kids boutique clothes stores that you'd have in a major city." 

Sound like a dream come true? Sign up for Wittlebee and plug in the discount code "TECCA" to get 50% off of your first month's subscription. The offer will last until March 13, 2012 — just in time to start thinking about spring styles for your small ones!

Leave a comment